The e-commerce mega sale just ended, and guess what? Many merchants are secretly overjoyed, not because of how much they sold, but because they found out that this year, they saved a huge amount on copywriting fees—millions? Yes, exactly millions. This story starts with AI writing assistants.
In the past, for big sales, merchants had to maintain an entire copywriting team or outsource to advertising companies. During events like Singles' Day (11/11) and 618, just the product titles, detailed pages, promotional copy, SMS pushes, and community scripts would require hundreds or even thousands of pieces. It was common for a single piece of copy to go through seven or eight revisions, and working until three in the morning was not unusual. If outsourced, a detailed page copy could cost at least a few hundred yuan, and during major promotions, the price could easily double. For a medium-sized store, just the copywriting fees alone could burn through tens of thousands, and for large brands, spending over a million was nothing.
But this year is different. Many merchants have started using AI writing assistants, such as ChatGPT, Wenxin Yiyan, and Kimi. By simply inputting product information, promotional highlights, and target audience, they can generate a batch of copy in seconds. Take a skincare shop as an example; before the big sale, they used AI to write over 200 product titles, more than 50 detailed page frameworks, and 30 WeChat Moments scripts, all within less than two hours. If done manually, it would take at least two weeks. More importantly, after slight modifications, the AI-generated copy can be used, and conversion rate tests show that it performs no worse than human-written copy, and sometimes even better—because AI can quickly analyze competitors and find more eye-catching angles.
There's also a small appliance merchant who spent 800,000 yuan on outsourcing copywriting for previous big sales. This year, by using an AI assistant, they only spent 20,000 yuan on membership and optimization services, saving 780,000 yuan. Moreover, AI can automatically generate A/B test versions of the copy, allowing them to use the one with the higher click-through rate, doubling efficiency. The owner said, 'Copywriting used to be a cost center, but now it has become a profit accelerator.'
Of course, AI is not perfect. Some of the copy can be too formulaic and lack a personal touch, requiring human refinement. But the key is that it eliminates repetitive and mechanical work, allowing the copywriting team to focus on creativity and strategy. After reviewing the post-sale performance, many merchants found that AI not only saves money but also reduces communication and revision costs, and even decreases returns due to copywriting errors.
So, don't underestimate this tool. It is quietly changing the way e-commerce operates. In the next big sale, do you think those merchants who saved millions will continue to use AI? The answer is clear: whoever uses it benefits.